Ebook: Lofoten Travel Guide

1️⃣ Hero Preview
Large full-width mockup
Title + one-line tagline

2️⃣ The Brief
Answer 3 questions:
What was the challenge? What did you aim to create? Who was it for?

3️⃣ My Role & Tools Branding Art Direction Packaging Motion Figma / Illustrator / After Effects

4️⃣ Research / Moodboard
Split into:
Colour options
Type explorations
Style influences
Include a visual board for impact.

5️⃣ Process / Concept Development
Show the thinking behind the design.
Sketches → options → discarded ideas → iterations.
Employers love this.

6️⃣ Final Designs (big visuals)
Packaging
Posters
UI screens
3D mockups
Social media assets
Use professional mockups from:
LS Graphics
Unblast Mockup Maison

7️⃣ Impact / Result Even for fictional projects: “Created a cohesive identity across digital & physical touchpoints.” “Improved hierarchy and user experience with simplified navigation.” “Designed a system capable of scaling across campaigns.” This shows maturity.