Greenie – Bottling a Family Legacy
Project Overview
Role: Branding, Art Direction, Packaging Design, AI mockup generation
Tools: Adobe Illustrator, Photoshop, Dimension
Concept: To transform a beloved, secret family recipe into a market-ready organic juice brand that feels both nostalgic and refreshingly modern.
The Brand Story (The “Why”)
Greenie wasn’t born in a boardroom; it was born at my mother’s kitchen table. For as long as I can remember, my mornings began with the whir of a blender and a glass of my mother’s “secret green stuff.” It was the fuel that started our day, a ritual rooted in wellness and consistency.
The recipe is a unique, nutrient-dense blend that balances the sharpness of ginger and lemon with the creamy texture of almonds and a hint of the Danish seaside, sea buckthorn.
The Challenge: How do you take a homemade staple and translate that feeling of warmth, trust, and vitality into a commercial shelf product without losing its soul?
The Solution: A visual identity that marries heritage with health. The branding strips away the clutter of modern health trends to focus on the honest, raw ingredients that make Greenie unique.
The Ingredients (The “What”)
Pure, organic, and unfiltered.
- The Base: Fresh Spinach & Lemon
- The Kick: Ginger, Turmeric & Black Pepper
- The Smoothness: Raw Almonds
- The Secret Weapon: Sea Buckthorn (Rich in Omega-7s and C-vitamins)
Design Strategy & Visual Elements
“Honesty is the best recipe.”
Typography: A clean, utilitarian sans-serif for ingredient lists (transparency) paired with a humanistic serif for storytelling elements (heritage).
The Logo: A custom, soft-serif wordmark designed to evoke a sense of fluidity and organic movement, reminiscent of the pouring of the juice itself.
Color Palette:
Deep Kale Green: Representing the nutrient-dense spinach base.
Turmeric Gold: A vibrant accent highlighting the immunity-boosting spices.
Buckthorn Orange: A pop of energy representing the unique berry ingredient.
Almond Cream: Used for background warmth to soften the clinical feel often found in health drinks.
Packaging
3D bottle mockups.
[Front of Bottle] Greenie. The Daily Ritual. Lemon • Spinach • Ginger • Almond • Sea Buckthorn Cold-Pressed | Organic | 12 FL OZ
[Back of Bottle / Brand Romance Copy] Recipe No. 1 (The Only One). This isn’t a lab experiment. This is breakfast. Since 1998, our family has started every single morning with this exact blend. We didn’t add almonds for texture or black pepper for absorption because it was trendy; we did it because it works.
Packed with inflammation-fighting turmeric and the rare power of sea buckthorn, Greenie is the taste of home, bottled for your health.
Shake well. Drink daily. Welcome to the family.
Marketing & Social Media Mockups
Use these captions for posters, Instagram posts, or billboard mockups in your portfolio.
Tote Bag Graphic: “Fueled by Greenie.”
Poster Headline: “The secret is out. (Sorry, Mom.)”
Social Caption: “Spinach for strength. Almonds for smoothness. Sea Buckthorn for the soul. The family recipe is finally yours. #DrinkGreenie”
Billboard Slogan: “Your new morning tradition. Decades in the making.”